Tag: resonance sensitivity
-
“Resonance Sensitivity”: The Rare and Differentiating Skillset That Makes Design a Deep Competitive Moat
by Jonathan A. Handler, MD, FACEP, FAMIA Design Can Be a Deep Competitive Moat People often claim physical design and user experience (together, for short, “design”) are easily copied by big companies and therefore not a competitive moat. Yet, that rarely seems to happen. Most products seem pretty “meh”. If great design is easily copied,…