• Shocking new discovery: Recall and Sensitivity are not the same!

    Classic statistics like sensitivity and specificity make assumptions that are usually false. That leads to serious problems. Our simple, novel approach provides the solution. Imagine this: My personal library contains 100 books, 50 with red bindings and 50 with blue bindings. I hide coins inside 20 of the books. 10 of the red books each…

  • About Zero Effectors

    From where did the name Zero Effectors originate? When I was growing up, wow, did I love the Sears Catalog! It would arrive with its hundreds of pages of full-color glory. I couldn’t wait to flip to the extensive children’s section and dream of someday having all those great toys. Over time, retailing trends changed,…